Aesthetic Clinic Social Media UKThat Converts Followers Into Patients.

Social media management for aesthetic clinics typically ranges from £750 to £2,500 per month depending on scope. A content-only package covering 12–16 posts per month across two platforms starts around £750. A comprehensive package including content creation, community management, paid social advertising, and monthly reporting typically falls between £1,500 and £2,500. We offer transparent, published pricing with no hidden fees — and every package includes a dedicated account manager who understands the aesthetics industry.

Instagram remains the most important platform for UK aesthetic clinics, accounting for over 60% of patient discovery in the aesthetics sector. TikTok is the fastest-growing channel, particularly for reaching patients under 35 — clinics with an active TikTok presence consistently report stronger enquiry volumes from younger demographics. Facebook remains valuable for community building and targeting patients over 40, while Google Business Profile (often overlooked as a social channel) directly impacts local search visibility. We recommend a primary focus on Instagram and TikTok, with Facebook and Google Business Profile as supporting channels.

Consistency matters more than volume. For Instagram, we recommend 4–5 feed posts per week plus daily Stories. For TikTok, 3–5 videos per week delivers optimal growth. For Facebook, 3–4 posts per week is sufficient. The key is maintaining a consistent posting schedule that your audience can rely on, rather than posting sporadically. Our content calendars are designed around treatment cycles, seasonal demand, and trending topics in the aesthetics industry — ensuring every post serves a strategic purpose.

Social media is one of the most effective patient acquisition channels for aesthetic clinics. Our clients typically see a meaningful increase in enquiries within the first three months of a structured social media strategy. The key is combining organic content (which builds trust and authority) with targeted paid social campaigns (which drive immediate enquiries). Before-and-after content, educational posts, and behind-the-scenes clinic content consistently generate the highest engagement and conversion rates in the aesthetics sector.

We offer both options. Our full-service packages include content creation — we provide content calendars, write captions, design graphics, and edit video content. For clinics that prefer to capture their own imagery, we provide detailed content briefs, shooting guides, and brand templates so your in-house content maintains professional quality and brand consistency. Many clinics use a hybrid approach: we handle strategy, captions, and design, while the clinic captures treatment footage and behind-the-scenes content.

Compliance is built into every piece of content we create. The ASA and CAP codes have specific rules for aesthetic treatments — particularly around before-and-after imagery, claims about results, and promotional offers. We ensure all content meets these regulatory requirements, including proper disclaimers, compliant before-and-after presentations, and accurate treatment descriptions. Our team stays current with regulatory updates so your clinic never risks a compliance issue that could damage your reputation or result in sanctions.