825
Visits from search in 28 days, up from 442
29
Forms completed in 28 days, up from 15
417
Non-brand searches in Google's top three, up from 297
2 of 2
AI assistants that cite it for Aerolase in London
The Brief
A London Clinic Wearing a Dubai Website
Halcyon Medispa and Wellness Clinic offers injectables, laser, skin, hair and body treatments from a townhouse at 2 Hinde Street, Marylebone, led by its medical director Dr Osman Bashir Tahir, known to patients as Dr OBT. The clinic came to us in July 2026 because, however good the treatments were, London was not finding it.
The problem sat underneath the design. A previous provider had built the website by cloning the clinic's sister site in Dubai, and much of what Google and the AI assistants read still described Dubai rather than London: the location signals, the content and even the image files had been written for another city. There was no structured data anywhere, the menu was a long list that hid what the clinic offered, and there was no way to book online. Technically, the site was working against the clinic. It was found by people who already knew its name, and missed by everyone searching for the treatments it offers.
A new coat of paint would not have fixed that. We took on the whole site in a set order: first the foundations, so that every signal told Google this is a Marylebone clinic; then the structure, rebuilt around the way London patients search and choose; then booking, so a patient who has decided can book there and then. After that, the daily work of ranking it.
01
Every Signal Re-pointed at London
We went through the site page by page and made it describe the clinic it actually is. Titles, descriptions and headings now name the treatment and London or Marylebone, so the Aerolase page says it is Aerolase laser treatment in London. Duplicate pages that split Google's attention were consolidated with canonicals, the treatment and condition hubs were given proper titles, prices and opening hours were corrected, and 34 treatment pages were rewritten in British English.
Then we gave the site the structured data it never had. The clinic is now declared as a medical clinic at 2 Hinde Street with its opening hours and location, Dr OBT as its medical director, every treatment page as a medical procedure with its own questions and answers, breadcrumbs throughout and a full price catalogue on the prices page. A robots.txt and an llms.txt written for answer engines tell ChatGPT, Perplexity and Google exactly who the clinic is and what it treats.
- London, everywhere. Every title, description and heading written for a Marylebone clinic, not a Dubai one.
- Structured data from nothing. MedicalClinic, Physician, MedicalProcedure, FAQPage, BreadcrumbList and an OfferCatalog of prices.
- Errors cleared. Duplicates canonicalised, hub titles fixed, prices and opening hours corrected across the site.
- Open to AI. A robots.txt that welcomes answer engines and an llms.txt that summarises the clinic, its doctor and its treatments.
02
A Menu and Landing Pages Built Around Treatments
The treatments menu was a long, flat list. We rebuilt it into seven clear groups, the way patients choose: skin treatments, body treatments, injectables, hair regeneration, face treatments, signature facials by Dr OBT and laser hair removal, with gift vouchers alongside. Forty one treatments were moved to where patients expect them, and treatments people were searching for but could not find in the menu, such as Aerolase and Profhilo Structura, were brought in.
The landing pages were rebuilt to answer the search behind them: what the treatment is, who it suits, what it costs and how to book it, with the clinic's own photography on the pages that matter most. New pages were added where the demand was, including Shockwave Therapy and Gift Vouchers, and a run of articles now answers the questions patients ask before they book, from what to do before lip filler to whether you can wax between laser sessions.
- Seven treatment groups. Forty one treatments re-organised into the way patients actually choose.
- Landing pages that answer. The treatment, who it suits, the price and the booking, on one page.
- The real clinic. Halcyon's own photography on key pages, not stock.
- Questions answered. Articles that now rank for what patients ask before they book.
03
Online Booking, Where There Was None
A patient who has decided should be able to book there and then. The site had no online booking, so we connected the clinic's Pabau system: the Book Appointment page now shows live availability, lets a patient choose the treatment and practitioner, and confirms the appointment in a few clicks, with an enquiry form and a map beside it for anyone who would rather ask first.
Gift vouchers run through the same system. A prepaid voucher can be bought online from every page of the site, and a dedicated Gift Vouchers page sits in the menu, so every route through the site can end in a booking or a sale.
- Live availability. Book online instantly through Pabau, from the Book Appointment button on every page.
- Vouchers sold online. A prepaid voucher flow reachable from every page, plus its own page in the menu.
- A choice of routes. Book, enquire, call or WhatsApp, whichever the patient prefers.
- Measured. Forms completed on the site rose from 15 to 29 over 28 days.
04
Ranked for Treatments, Cited by AI
With the foundations right, Google began to understand the clinic. Comparing the first 28 days of our work with the latest 28 days, visits from search engines rose from 442 to 825, the clinic's average position in Google improved from 26.7 to 20.9, and searches that do not include its name reaching Google's top three grew from 297 to 417.
It is now on page one in London for the treatments it offers: Aerolase laser at 2.2, Ultracel Q+ at 3.8, Endospheres at 4.4, HydraFacial in Marylebone at 6.6 and "aesthetic clinic london" itself at 8. Ask ChatGPT or Perplexity about Aerolase laser in London and both cite Halcyon Medispa by name, with its Hinde Street address.
- Search visits nearly doubled, from 442 to 825 in 28 days, and visits to the site overall from 883 to 2,115.
- 1,541 searches on page one that do not include the clinic's name, up from 1,064.
- Named by AI assistants. ChatGPT and Perplexity both cite the site for Aerolase laser in London, and visits from AI assistants rose from 19 to 44.
- Page one for a head term. "Aesthetic clinic london" at an average position of 8.
| Measure | First 28 days | Latest 28 days |
|---|---|---|
| Visits from search engines | 442 | 825 |
| All visits to the website | 883 | 2,115 |
| Forms completed on the siteEnquiry and booking forms | 15 | 29 |
| Visits from AI assistantsChatGPT, Perplexity and others | 19 | 44 |
| Searches on Google's first pageSearches that do not include the clinic's name | 1,064 | 1,541 |
| Searches in Google's top threeSearches that do not include the clinic's name | 297 | 417 |
| Average position in GoogleLower is better | 26.7 | 20.9 |
Where Halcyon ranks in Google today
- aerolase laser london2.2
- ultracel q+ london3.8
- endosphere london4.4
- what to do before lip filler5.4
- hydrafacial marylebone6.6
- keratosis pilaris treatment london6.6
- skinfill bacio lip booster7.4
- aesthetic clinic london8.0
- biorepeel london8.0
- nctf skin booster8.6
- can i wax between laser sessions8.8
- hydrafacial london9.9
Average position, Search Console, 28 days to 12 October 2026
825
Visits from search engines in 28 days, from 442 in our first month.
Google Analytics, to 7 October 20262.2
Average Google position for Aerolase laser in London.
Search Console, 28 days to 12 October 20262 of 2
AI assistants asked about Aerolase laser in London that cite the clinic.
ChatGPT and Perplexity, checked 1 October 2026The Result
A Clinic London Can Find, Worked on Every Day
Three months in, Halcyon is found for what it does, not only for what it is called. Forms completed on the site nearly doubled, visits from AI assistants more than doubled, the clinic is receiving plenty of enquiries, and it is very happy with where the work has taken it.
Halcyon is now a monthly SEO and AI search client, and we work on the site every day: new answers to the questions patients ask, landing pages tightened as rankings move, structured data kept right as pages change, and a regular check of what ChatGPT, Perplexity and Google say about the clinic.
See the work at halcyonmedispa.co.uk.
London, Not Dubai
Every page, title and signal now describes a Marylebone clinic, so Google knows where Halcyon is and who it serves.
Structured Data From Nothing
The clinic, its medical director, every treatment, its FAQs, breadcrumbs and prices, all declared for search engines and AI.
A Menu Patients Can Use
Seven treatment groups and 41 treatments in the right place, with nothing patients search for left out.
Booking Built In
Live online booking and gift vouchers through the clinic's own system, from every page that matters.
Ranked for Treatments
Page one in London for Aerolase, Ultracel Q+, Endospheres and HydraFacial, and for aesthetic clinic London.
Cited by AI
ChatGPT and Perplexity both name Halcyon Medispa for Aerolase laser in London, with its Hinde Street address.
Is Your Website Working Against You?
If your clinic is only found by people who already know its name, the problem is usually underneath the design. We find it, fix it and get you ranked for the treatments you offer. Let us talk.