Published prices · United Kingdom

Aesthetic Clinic Marketing Pricingevery price, in full.

SEO, AI search, backlinks, booking tracking and full website management, with updates, security and backups, in one plan from £797 a month. Clinic SEO on its own starts at £750 a month and AI search optimisation at £550 a month. Every plan is rolling monthly, and you can start online today.

  • Website management and booking tracking included
  • No setup fee
  • Rolling monthly, 30 days' notice
  • Secure checkout by Stripe
  • Onboarding within one working day
Search Growth plans

SEO and AI search packages for aesthetic clinics

One strategist runs your SEO, your AI search visibility and your website, including updates, security and backups. Pick a plan, pay securely and we start within one working day.

Presence

For a single clinic building its search and AI foundations.

£797a month

Billed monthly · cancel any time

Start Presence now

Card, Apple Pay or Google Pay · Talk to us first

Every month we
  • Write and publish 4 treatment pages or articles
  • Check and fix technical SEO, schema and llms.txt
  • Track 50 search terms and 25 AI prompts, and benchmark 3 competitors
  • Post on your Google Business Profile every fortnight
  • Check what ChatGPT, Google AI Overviews and Perplexity say about you
  • Earn a quality backlink and keep your clinic listed and mentioned across UK directories
  • Track enquiries, calls and bookings, with your booking system connected
  • Send a plain English report, with a strategy review each quarter
Website management includedCare plan, worth £125 a month
  • Hosting, SSL and CDN managed
  • Security and uptime monitoring
  • Daily backups
  • Core, plugin and dependency updates
  • 1 hour of edits a month
  • Reply within 2 working days
Everything in Presence
Search foundations
Onboarding audit across 200+ technical factors
12 month roadmap, keyword and prompt map
Search terms tracked: 50
Treatment page optimisation: Core treatments
Technical SEO monitoring and fixes: Monthly
Core Web Vitals: Monitored
Structured data: Clinic, practitioner, treatment
Competitors benchmarked: 3
AI search (AEO and GEO)
AI prompts tracked: 25
AI engines monitored: 3
Answer first page structure
llms.txt and AI crawler configuration
Practitioner E-E-A-T profiles: 1 practitioner
Citation source analysis: Quarterly
Local search
Locations included: 1
Google Business Profile: Optimised, fortnightly posts
UK directory citations: 30 core directories
Content, backlinks and mentions
Pages or articles written each month: 4
Quality backlinks and editorial placements each month: 1
Brand mentions for AI search: UK directories and listings
Backlink and mention monitoring
ASA and CAP compliance check on every page
Prescription only medicine wording checked
Tracking and conversion
Enquiry, call and booking tracking
Booking system integration: Connected and tracked
UX and conversion review of key pages: At onboarding
Design updates for conversion: Quick fixes in your edit hours
Fill the Diary: quiet days filled from your booking system: Add-on, £295 a month
Website management, updates and security
Website plan included: Care
Hosting, SSL and CDN managed
Security and uptime monitoring
Daily backups, kept for 30 days
Core, plugin and dependency updates
Monthly website health check
Edits: prices, team, offers, content: 1 hour a month
Response time: 2 working days
Reporting and support
Live dashboard
Monthly report in plain English
Strategy call: Quarterly
Most clinics start here

Authority

For an established clinic competing in a busy city.

£1,297a month

Billed monthly · cancel any time

Start Authority now

Card, Apple Pay or Google Pay · Talk to us first

Every month we
  • Write and publish 6 pages or articles, plus a pillar guide each quarter
  • Earn 3 quality backlinks and editorial mentions on relevant publications
  • Track 150 search terms and 75 AI prompts across five AI engines
  • Build your entity: sameAs links, directories and practitioner profiles
  • Post weekly on Google Business Profile, draft review replies and grow your reviews
  • Trace every booking back to the page and search that won it
  • Review UX every quarter and make the design updates that lift enquiries
  • Strategy call every month
Website management includedManage plan, worth £295 a month
  • Hosting, SSL and CDN managed
  • Security and uptime monitoring
  • Daily backups
  • Core, plugin and dependency updates
  • 3 hours of edits, price lists and offers updated
  • Forms, links and redirects checked monthly
  • Reply the next working day
Everything in Authority
Search foundations
Onboarding audit across 200+ technical factors
12 month roadmap, keyword and prompt map
Search terms tracked: 150
Treatment page optimisation: Every treatment
Technical SEO monitoring and fixes: Fortnightly
Core Web Vitals: Monitored and improved
Structured data: Plus FAQ, review, breadcrumbs
Competitors benchmarked: 5
AI search (AEO and GEO)
AI prompts tracked: 75
AI engines monitored: 5
Answer first page structure
llms.txt and AI crawler configuration
Entity building: sameAs, directories, profiles
Practitioner E-E-A-T profiles: Up to 4
Citation source analysis: Monthly
Local search
Locations included: 1
Google Business Profile: Weekly posts, Q&A, review replies drafted
UK directory citations: 50+ directories
Review growth programme
Area or location pages: Up to 3
Content, backlinks and mentions
Pages or articles written each month: 6
Pillar guides: One a quarter
Quality backlinks and editorial placements each month: 3
Brand mentions for AI search: Plus relevant publications
Backlink and mention monitoring
ASA and CAP compliance check on every page
Prescription only medicine wording checked
Tracking and conversion
Enquiry, call and booking tracking
Booking system integration: Bookings traced to page and search
UX and conversion review of key pages: Quarterly
Design updates for conversion: After each review
Campaign landing pages: One a quarter
Fill the Diary: quiet days filled from your booking system: Add-on, £295 a month
Website management, updates and security
Website plan included: Manage
Hosting, SSL and CDN managed
Security and uptime monitoring
Daily backups, kept for 30 days
Core, plugin and dependency updates
Monthly website health check
Edits: prices, team, offers, content: 3 hours a month
Treatment price lists and offers updated for you
Broken links, redirects and schema kept right
Booking and enquiry forms tested monthly
Response time: Next working day
Reporting and support
Live dashboard
Monthly report in plain English
Strategy call: Monthly

Flagship

For clinic groups, prime London clinics and surgical practices.

£2,197a month

Billed monthly · cancel any time

Start Flagship now

Card, Apple Pay or Google Pay · Talk to us first

Every month we
  • Write and publish 10 pages or articles, pillar guides included
  • Earn 6 quality backlinks and mentions, plus a digital PR campaign each quarter
  • Track 400 search terms and 200 AI prompts across seven AI engines
  • Run local search for up to 3 locations
  • Track bookings for every location by page, channel and campaign
  • Review, redesign and A/B test your money pages for conversion every month
  • Fill the Diary: your quietest day each week filled from your booking system
  • Publish a citable research asset every six months
  • Dedicated strategist, fortnightly calls and same day response
Website management includedPriority plan, worth £495 a month
  • Hosting, SSL and CDN managed
  • Security and uptime monitoring
  • Daily backups
  • Core, plugin and dependency updates
  • 6 hours of edits and a new page a month
  • Staging previews and a quarterly UX review
  • Same working day response
Everything in Flagship
Search foundations
Onboarding audit across 200+ technical factors
12 month roadmap, keyword and prompt map
Search terms tracked: 400
Treatment page optimisation: Every treatment and location
Technical SEO monitoring and fixes: Weekly
Core Web Vitals: Improved and tested
Structured data: Full graph for every location
Competitors benchmarked: 10
AI search (AEO and GEO)
AI prompts tracked: 200
AI engines monitored: 7
Answer first page structure
llms.txt and AI crawler configuration
Entity building: sameAs, directories, profiles
Practitioner E-E-A-T profiles: Whole team
Citation source analysis: Monthly
Citable research asset: Every six months
Local search
Locations included: Up to 3
Google Business Profile: Weekly, for every location
UK directory citations: 50+ per location
Review growth programme
Area or location pages: For every location
Content, backlinks and mentions
Pages or articles written each month: 10
Pillar guides: Included monthly
Quality backlinks and editorial placements each month: 6
Brand mentions for AI search: Plus digital PR and press
Backlink and mention monitoring
Digital PR campaign: Quarterly
ASA and CAP compliance check on every page
Prescription only medicine wording checked
Tracking and conversion
Enquiry, call and booking tracking
Booking system integration: By location, page and channel
UX and conversion review of key pages: Monthly
Design updates for conversion: Every month
A/B testing of pages and calls to action: Monthly
Campaign landing pages: One a month
Fill the Diary: quiet days filled from your booking system: Included
Website management, updates and security
Website plan included: Priority
Hosting, SSL and CDN managed
Security and uptime monitoring
Daily backups, kept for 30 days
Core, plugin and dependency updates
Monthly website health check
Edits: prices, team, offers, content: 6 hours a month
Treatment price lists and offers updated for you
Broken links, redirects and schema kept right
Booking and enquiry forms tested monthly
New landing or treatment page: One a month
Staging previews before changes go live
UX and accessibility review: Quarterly
Response time: Same working day
Reporting and support
Live dashboard
Monthly report in plain English
Strategy call: Fortnightly
Dedicated strategist
  • Onboarding audit200+ technical checks, a keyword and AI prompt map and a 12 month roadmap in month one
  • Website managementHosting, security, backups and updates handled for you, with edit hours every month
  • Booking trackingYour booking system connected, with enquiries, calls and bookings tracked
  • Backlinks and mentionsQuality links and brand mentions earned every month, and monitored
  • Dashboard and reportEvery task logged as we go, and a plain English report each month
  • Compliance built inASA, CAP and prescription only medicine wording checked on every page
Compare every feature

What each programme includes

What is includedPresenceAuthorityFlagship
Search foundations
Onboarding audit across 200+ technical factorsIncludedIncludedIncluded
12 month roadmap, keyword and prompt mapIncludedIncludedIncluded
Search terms tracked50150400
Treatment page optimisationCore treatmentsEvery treatmentEvery treatment and location
Technical SEO monitoring and fixesMonthlyFortnightlyWeekly
Core Web VitalsMonitoredMonitored and improvedImproved and tested
Structured dataClinic, practitioner, treatmentPlus FAQ, review, breadcrumbsFull graph for every location
Competitors benchmarked3510
AI search (AEO and GEO)
AI prompts tracked2575200
AI engines monitored357
Answer first page structureIncludedIncludedIncluded
llms.txt and AI crawler configurationIncludedIncludedIncluded
Entity building: sameAs, directories, profilesNot includedIncludedIncluded
Practitioner E-E-A-T profiles1 practitionerUp to 4Whole team
Citation source analysisQuarterlyMonthlyMonthly
Citable research assetNot includedNot includedEvery six months
Local search
Locations included11Up to 3
Google Business ProfileOptimised, fortnightly postsWeekly posts, Q&A, review replies draftedWeekly, for every location
UK directory citations30 core directories50+ directories50+ per location
Review growth programmeNot includedIncludedIncluded
Area or location pagesNot includedUp to 3For every location
Content, backlinks and mentions
Pages or articles written each month4610
Pillar guidesNot includedOne a quarterIncluded monthly
Quality backlinks and editorial placements each month136
Brand mentions for AI searchUK directories and listingsPlus relevant publicationsPlus digital PR and press
Backlink and mention monitoringIncludedIncludedIncluded
Digital PR campaignNot includedNot includedQuarterly
ASA and CAP compliance check on every pageIncludedIncludedIncluded
Prescription only medicine wording checkedIncludedIncludedIncluded
Tracking and conversion
Enquiry, call and booking trackingIncludedIncludedIncluded
Booking system integrationConnected and trackedBookings traced to page and searchBy location, page and channel
UX and conversion review of key pagesAt onboardingQuarterlyMonthly
Design updates for conversionQuick fixes in your edit hoursAfter each reviewEvery month
A/B testing of pages and calls to actionNot includedNot includedMonthly
Campaign landing pagesNot includedOne a quarterOne a month
Fill the Diary: quiet days filled from your booking systemAdd-on, £295 a monthAdd-on, £295 a monthIncluded
Website management, updates and security
Website plan includedCareManagePriority
Hosting, SSL and CDN managedIncludedIncludedIncluded
Security and uptime monitoringIncludedIncludedIncluded
Daily backups, kept for 30 daysIncludedIncludedIncluded
Core, plugin and dependency updatesIncludedIncludedIncluded
Monthly website health checkIncludedIncludedIncluded
Edits: prices, team, offers, content1 hour a month3 hours a month6 hours a month
Treatment price lists and offers updated for youNot includedIncludedIncluded
Broken links, redirects and schema kept rightNot includedIncludedIncluded
Booking and enquiry forms tested monthlyNot includedIncludedIncluded
New landing or treatment pageNot includedNot includedOne a month
Staging previews before changes go liveNot includedNot includedIncluded
UX and accessibility reviewNot includedNot includedQuarterly
Response time2 working daysNext working daySame working day
Reporting and support
Live dashboardIncludedIncludedIncluded
Monthly report in plain EnglishIncludedIncludedIncluded
Strategy callQuarterlyMonthlyFortnightly
Dedicated strategistNot includedNot includedIncluded
Clinic manager updating the clinic website from a bright consulting room
Website care and management

Updates, security and a web team on call

Price list changes, new treatments, team updates, offers and the quiet work that keeps a clinic site fast and safe. One plan is included in every Search Growth plan, or take one on its own.

Care

£125 a month

Keeps a clinic website safe, fast and current.

Included
  • Hosting, SSL and CDN managed
  • Daily backups, kept for 30 days
  • Security and uptime monitoring
  • Core, plugin and dependency updates
  • Up to 1 hour of edits a month: prices, team, offers
  • Monthly website health check
  • Response within 2 working days
Start Care

Manage

£295 a month

For clinics that change prices, treatments and offers often.

Everything in Care, plus
  • Up to 3 hours of edits a month
  • Treatment price lists and offers updated for you
  • Core Web Vitals and broken links fixed as found
  • Redirects and schema kept right as pages change
  • Booking and enquiry forms tested every month
  • Response the next working day
Start Manage

Priority

£495 a month

A standing web team for busy clinics and groups.

Everything in Manage, plus
  • Up to 6 hours of edits a month
  • One new landing or treatment page a month
  • Staging previews before anything goes live
  • Quarterly UX and accessibility review
  • Same working day response on critical issues
Start Priority

Unused hours do not roll over. Larger changes are quoted before we start.

Other services

Single services, projects and add-ons

How billing works
30 days

Rolling monthly

No lock-in. Give 30 days' notice whenever you like.

£0

No setup fee

Your first month is onboarding: the audit, the keyword and prompt map, the roadmap.

10 to 15%

Pay upfront, save

Six months upfront saves 10%. Twelve months upfront saves 15%.

Stripe

Secure checkout

Card, Apple Pay or Google Pay. Ad spend and software go to the platforms, never marked up.

Pricing questions

What clinic owners ask about cost

All FAQs

How much does SEO cost for an aesthetic clinic in the UK?

Our clinic SEO starts at £750 a month, and for a little more most clinics are better served by a Search Growth programme, which combines SEO, AI search and website management: Presence at £797 a month for a single clinic, Authority at £1,297 for a clinic in a competitive city, and Flagship at £2,197 for groups, prime London clinics and surgical practices.

What is AI search optimisation and what does it cost?

AI search optimisation, also called AEO or GEO, is the work of making your clinic the source that ChatGPT, Google AI Overviews, Perplexity and Gemini read, trust and cite when patients ask about treatments. On its own it starts at £550 a month, as an add-on to an SEO retainer from £350 a month, and a one-time AI search audit starts at £850. It is built into every Search Growth programme.

Why do you recommend SEO and AI search together?

AI engines lean heavily on pages that already rank and on businesses they can verify across the web. Run separately, the two disciplines duplicate research and pull in different directions. Run together, every page is written to rank and to be quoted, and one strategist is accountable for both.

Is there a minimum contract?

No. Every retainer is rolling monthly with 30 days' notice. If you prefer to pay upfront, six months saves 10% and twelve months saves 15%. You can pay securely by card through Stripe straight from this page, and cancel before your next billing date at any time.

Are there setup fees?

There is no setup fee on retainers. Your first month covers onboarding: the technical audit, the keyword and prompt map and your 12 month roadmap. Project work such as websites and branding is quoted as a fixed price before we start.

What does website care include?

Hosting, SSL, backups, security and uptime monitoring, updates, and a set number of hours each month for edits such as price lists, team changes and offers. Care is £125 a month, Manage £295 and Priority £495, and one of them is included in every Search Growth programme. Unused hours do not roll over, and larger changes are quoted before we start.

Can you track bookings from my booking system?

Yes. Every programme connects your booking system to your website tracking, so enquiries, calls and bookings are measured from the start. Authority traces each booking back to the page and search that won it, and Flagship reports bookings for every location by page, channel and campaign. Where a booking platform cannot be connected directly, we track the booking step on your website instead.

Do the programmes include backlinks and conversion work?

Yes. Every programme earns quality backlinks and brand mentions each month: one on Presence, three on Authority and six on Flagship, plus a quarterly digital PR campaign on Flagship. Every link is earned from relevant, reputable sites, never from link networks. On conversion, Presence gets a UX review at onboarding with quick fixes in your edit hours, Authority gets a quarterly UX review followed by design updates, and Flagship gets monthly reviews, design updates and A/B testing on your money pages.

What is Fill the Diary?

Fill the Diary is our add-on for clinics with uneven weeks. We connect to your booking system and read how full each day is, never who is booked. Once a week we look at the seven days ahead, and if one day is clearly quieter than your normal it becomes that week's last-minute availability day: a short notice goes on your website and an email goes to your patients. If tomorrow is still exceptionally quiet, a stronger 24 hour note follows. If every day is healthy, nothing is sent. It is availability, never a discount, so it fills the day without training patients to wait for offers. £295 a month on its own, included in Flagship, with an £850 email set-up only if your clinic has no list yet.

Is advertising spend included in the price?

No. Ad spend is paid directly to Google or Meta, and platform subscriptions such as your CRM are paid to the provider. Our management fee is fixed and is never a percentage of your spend.

Do you guarantee rankings or AI citations?

No reputable agency can, because nobody controls Google or the AI engines. We commit to the work, the evidence behind it and a transparent monthly record of what was done and what moved.

Can I change plan later?

Yes. You can move up at any time and move down with 30 days' notice. A natural path is Presence first, then Authority once the foundations are in place.

How do I pay?

Choose a programme or website plan and press start: you pay securely by card through Stripe, and we start your onboarding within one working day. If you would rather talk first, book a call and we will send a written quote and a payment link.

Do your prices include VAT?

Prices on this page exclude VAT where it applies.

Ready when you are

Start today, or talk it through first.

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