Five Automations Every Aesthetic Clinic Needs
These automations run continuously in the background — generating rebookings, reviews, and referrals without any manual effort from your team.
New Enquiry Welcome Sequence
A 3–5 email sequence that nurtures new enquiries from first contact to booked consultation. Covers your clinic's story, treatment expertise, patient results, and pricing — building trust and reducing the time between enquiry and booking.
Rebooking Reminder Sequence
Treatment-specific rebooking reminders sent at the optimal interval for each procedure — 10 weeks for Botox, 6 months for fillers, 4 weeks for skin treatments. Personalised to the patient's last treatment and the practitioner they saw.
Post-Treatment Review Request
Sent 5–7 days after treatment when the patient is experiencing their results. Requests a Google or Trustpilot review with a direct link. Review volume is one of the strongest local SEO ranking factors for aesthetic clinics.
Lapsed Patient Reactivation
A reactivation sequence for patients who haven't visited in 6+ months. Acknowledges the time since their last visit, highlights new treatments or offers, and provides a low-friction path back to booking. Typically recovers 15–25% of lapsed patients.
Referral Programme Activation
Encourages your most loyal patients to refer friends and family with a structured referral incentive. Sent to patients who have visited 3+ times and given positive feedback. Word-of-mouth referrals convert at 4× the rate of paid advertising leads.
Monthly Newsletter
A curated monthly email covering new treatments, seasonal offers, clinic news, and educational content. Keeps your clinic top of mind with your entire patient base and drives consistent rebookings throughout the year.
Everything Included. Nothing Left to Chance.
Platform Setup
We set up and configure your email marketing platform (Klaviyo, ActiveCampaign, or Mailchimp), including domain authentication, list segmentation, and deliverability optimisation.
Booking System Integration
Direct integration with Pabau, Aesthetic Nurse Software, Cliniko, and Fresha — so automations trigger automatically based on real patient activity, not manual data entry.
GDPR Compliance
Consent management, compliant opt-in flows, preference centres, and clean list management. Full ICO compliance built into every campaign and automation.
Template Design
Branded email templates that match your clinic's visual identity — professional, mobile-optimised, and consistent with your website and social media presence.
Performance Reporting
Monthly reports covering open rates, click rates, rebooking conversions, and revenue attributed to email. Clear ROI tracking so you know exactly what your email programme is worth.
Ongoing Optimisation
Subject line A/B testing, send time optimisation, list hygiene, and content refinement. We continuously improve performance based on data, not guesswork.
Live in Four Weeks
Audit and Strategy
We audit your existing patient database, current email activity (if any), booking system, and consent records. We then build a 12-month email strategy covering automations, campaign calendar, and segmentation approach.
Platform and Integration Setup
Platform configuration, domain authentication, booking system integration, and list import. We ensure deliverability is optimised from day one — your emails land in inboxes, not spam folders.
Template Design and Automation Build
Branded email templates designed and approved. All five core automations built, tested, and ready to activate. Campaign calendar for the first three months agreed.
Launch and Ongoing Management
Automations go live. Monthly campaigns planned, written, and sent. Performance reviewed monthly with optimisation recommendations. Quarterly strategy reviews ensure the programme evolves with your clinic.
Email Marketing for Aesthetic Clinics — Answered
Is email marketing effective for aesthetic clinics?+
Email marketing consistently delivers the highest return on investment of any digital marketing channel — typically £36 for every £1 spent across industries. For aesthetic clinics, it is particularly effective because your existing patient base already trusts you. A well-structured email programme keeps your clinic top of mind, drives repeat bookings, fills last-minute appointment slots, and generates referrals — all at a fraction of the cost of paid advertising.
What email automations should an aesthetic clinic have?+
The five highest-impact automations for aesthetic clinics are: (1) a welcome sequence for new enquiries that builds trust and moves them towards booking; (2) a post-treatment follow-up that requests reviews and introduces complementary treatments; (3) a rebooking reminder sent at the optimal interval for each treatment; (4) a lapsed patient reactivation sequence for patients who haven't visited in 6+ months; and (5) a birthday or anniversary email with a personalised offer. These automations run continuously without manual effort.
What CRM system do you recommend for aesthetic clinics?+
The right CRM depends on your clinic's size and booking system. For clinics using Pabau, Aesthetic Nurse Software, or Cliniko, we integrate email marketing directly with your existing patient management system to avoid data duplication. For clinics without a dedicated CRM, we recommend Klaviyo or ActiveCampaign for their automation capabilities and segmentation features. We handle the setup, integration, and ongoing management regardless of platform.
How do GDPR rules affect email marketing for aesthetic clinics?+
GDPR requires explicit consent for marketing communications. For aesthetic clinics, this means patients must actively opt in to receive marketing emails — pre-ticked boxes and implied consent are not sufficient. We build compliant opt-in processes into your booking flow, website, and consultation forms. All email campaigns include clear unsubscribe options and we maintain clean, consent-verified lists. Proper GDPR compliance also protects your clinic from ICO enforcement action.
How often should an aesthetic clinic send emails?+
For most aesthetic clinics, a monthly newsletter plus automated trigger-based emails (rebooking reminders, post-treatment follow-ups) is the optimal cadence. Sending too frequently increases unsubscribe rates; too infrequently means patients forget about you. Seasonal campaigns — pre-summer, pre-Christmas, New Year — can justify additional sends. We test send frequency and timing for each client and adjust based on open rate and unsubscribe data.
Can you integrate email marketing with our booking system?+
Yes. We integrate email marketing with the most common aesthetic clinic booking systems including Pabau, Aesthetic Nurse Software, Cliniko, and Fresha. Integration allows us to trigger automations based on real patient behaviour — booking confirmations, treatment completions, rebooking windows — rather than manual list management. This makes your email programme significantly more effective and reduces administrative overhead.
Your Patient Database Is Your Most Valuable Asset
Let us build the email and CRM infrastructure that turns your existing patients into a reliable, recurring revenue stream.