PPC Management Built Exclusively for the Aesthetics Industry
Generic PPC agencies do not understand the regulatory constraints, patient decision journeys, or treatment economics of the aesthetics sector. We do. Every campaign we build is designed around the specific keywords, compliance requirements, and conversion patterns of UK aesthetic clinics.
Treatment-Specific Campaigns
Dedicated ad groups for each treatment — Botox, fillers, laser, skin treatments, body contouring. Precise keyword targeting captures patients at peak intent.
Local Radius Targeting
Geo-targeted campaigns that focus your budget on patients within your clinic's catchment area. Postcode-level precision for single-location and multi-site operators.
ASA-Compliant Ad Copy
All ad copy written to meet ASA and CAP guidelines for aesthetic treatments. No compliance risk, no disapproved ads, no wasted spend.
Conversion Tracking
Full conversion tracking setup — phone calls, form submissions, WhatsApp clicks, and booking system integrations. Every enquiry attributed to the correct campaign.
Transparent Reporting
Monthly reports showing spend, impressions, clicks, enquiries, and cost per acquisition. No vanity metrics — only the numbers that affect your bottom line.
Landing Page Optimisation
High-converting landing pages designed specifically for paid traffic. Treatment-specific pages with clear CTAs, trust signals, and fast load times.
From Audit to Enquiries in Under Two Weeks
Account Audit and Strategy
We audit your existing Google Ads account (or build from scratch), analyse competitor bidding strategies, identify keyword opportunities, and define your target cost per enquiry. A clear campaign structure and budget allocation is agreed before any spend begins.
Campaign Build and Compliance Review
We build treatment-specific ad groups with tightly themed keyword lists, write ASA-compliant ad copy, set up conversion tracking, and configure geo-targeting. All ads are reviewed for compliance before going live.
Launch and Initial Optimisation
Campaigns go live with conservative bidding to gather data. We monitor performance daily in the first two weeks, pausing underperforming keywords, adjusting bids, and refining ad copy based on click-through and conversion data.
Ongoing Management and Scaling
Monthly optimisation cycles cover bid adjustments, negative keyword expansion, ad copy testing, Quality Score improvements, and budget reallocation. As your cost per enquiry improves, we scale spend on the highest-performing campaigns.
No Hidden Fees. No Long-Term Lock-In.
Our Google Ads management fees are charged separately from your ad spend, so you always know exactly where your money is going. We do not take a percentage of ad spend — our fee is fixed regardless of budget.
- 1–2 treatment campaigns
- Keyword research and setup
- ASA-compliant ad copy
- Basic conversion tracking
- Monthly performance report
- 3–5 treatment campaigns
- Advanced keyword strategy
- A/B ad copy testing
- Full conversion tracking
- Landing page recommendations
- Bi-weekly optimisation
- Unlimited campaigns
- Multi-location targeting
- Retargeting campaigns
- Demand Gen campaigns
- Weekly optimisation
- Dedicated account manager
Google Ads for Aesthetic Clinics — Answered
How much should an aesthetic clinic spend on Google Ads?+
Most UK aesthetic clinics see strong returns with a monthly ad spend of £1,000–£3,000, plus management fees. The right budget depends on your local competition, the treatments you offer, and your target cost per enquiry. We recommend starting with a focused campaign on your highest-margin treatments and scaling spend as you validate your cost per acquisition. Our management fees start from £450/month.
How quickly will Google Ads generate enquiries for my clinic?+
Google Ads can generate enquiries within the first 24–48 hours of a campaign going live. Unlike SEO, which builds over months, paid search delivers immediate visibility at the top of Google for your target treatment keywords. Most clinics see their first bookings from Google Ads within the first week. We typically see campaigns reach peak efficiency within 4–6 weeks as the algorithm optimises bidding and targeting.
Can aesthetic clinics advertise on Google without violating ASA rules?+
Yes — with the right approach. Google Ads for aesthetic treatments must comply with ASA and CAP guidelines, which restrict certain claims, before-and-after imagery, and promotional language. Our team writes all ad copy to be fully compliant while remaining compelling and conversion-focused. We also ensure landing pages meet Google's advertising policies for healthcare and cosmetic procedures.
What is a good cost per enquiry for an aesthetic clinic?+
A well-managed Google Ads campaign for an aesthetic clinic typically achieves a cost per enquiry of £15–£45 for treatments like Botox and fillers, and £40–£120 for higher-value treatments like laser or body contouring. These figures vary significantly by location — London is more competitive than regional cities. We benchmark your campaign against industry averages and set clear targets before launch.
Should I run Google Ads and SEO at the same time?+
Yes — they are complementary, not competing. Google Ads delivers immediate visibility while your SEO builds. Once your organic rankings strengthen, you can reduce ad spend on keywords where you already rank organically, reallocating budget to more competitive terms or new treatment launches. The most efficient patient acquisition strategies use both channels in a coordinated way, which is how we structure our full-service digital marketing packages.
Do you manage Google Shopping or Performance Max campaigns for aesthetic clinics?+
We focus on Search campaigns, which are the most effective format for aesthetic clinic patient acquisition. Search ads target high-intent patients actively searching for specific treatments in your area — the highest-quality traffic source available. We also run Demand Gen campaigns for brand awareness and retargeting, and can advise on YouTube advertising for clinics with strong video content.
Get a Free Google Ads Audit
We will review your current Google Ads account (or your competitors' campaigns), identify the biggest opportunities, and give you a clear picture of what a well-managed campaign could deliver for your clinic.